Houssine, and Mohamed, are visionary brothers born and raised in the Souss Massa region of Morocco. Deeply rooted in their local community, they recognized the potential of their region’s rich resources, particularly the prized argan oil, known for its exceptional cosmetic properties. With a shared passion for entrepreneurship and a desire to make a meaningful impact, they embarked on a journey to establish their own company, “HMAIDOUCH HOUSSINE.I.K.E ” specializing in Argan oil for cosmetic and beauty purposes to export it abroad.

Driven by a sense of social responsibility and a desire to make a positive impact beyond their business endeavors, the brothers sought to collaborate with the special needs association in their hometown of Tiznit. Recognizing the talents and creativity of the handicapped individuals within the association, who crafted various products and artifacts, they saw an opportunity to merge their business goals with philanthropy.

Through this collaborative effort, “HMAIDOUCH HOUSSINE.I.K.E ” not only purchases wooden boxes crafted by the handicapped artisans to package their argan oil products but also allocates a percentage of their profits to support the people with special needs association’s initiatives. This innovative approach serves dual purposes: it enhances the presentation of their exported products while simultaneously empowering and financially supporting  individuals in the community.

By exporting their Argan oil products packaged in the Artisanal wooden boxes to Europe, the brothers aim to provide the handicapped people with a platform to enhance their economic and social standing. This initiative not only showcases the unique craftsmanship of the handicapped artisans but also fosters a sense of inclusivity and empowerment within the community. Through their visionary approach, Houssine and Mohamed are not only building a successful business but also creating tangible opportunities for marginalized individuals to thrive and contribute to society.